record_id | Stable row ID. |
buyer | Buyer. |
segment | Segment. |
ownership | Ownership. |
protein_ingredients_used | Protein ingredients used. |
evidence_of_use | Evidence of use. |
scale_indicator | Scale indicator. |
statements_on_plant_protein_or_sustainability | Statements on plant protein or sustainability. |
likely_first_novel_product | Likely first novel product. |
switching_likelihood | Switching likelihood. |
ease_of_first_trial | Ease of first trial. |
source_ids | Semicolon-separated source IDs. |
evidence_label | VN-direct, VN-adjacent or general. |
confidence | High, Medium or Low. |
demand_evidence_type | stated, revealed, tested or inferred (v0.3 demand evidence type). |
notes | Notes. |
