Data

`private_label.csv`

23 rows · 19 columnsDownload CSVUsed in: Chay baseline, Channels, Business buyers, Demand to frontier, D4. Channels, D5. Business buyers

Columns

Column	Meaning
`record_id`	Stable row ID.
`retailer`	Retailer.
`programme_or_sku`	Programme or sku.
`record_type`	Record type.
`category`	Category.
`pack_size_g`	Pack size g.
`price_vnd`	Price VND.
`vnd_per_kg`	Vnd per kg.
`protein_g_per_100g`	Protein g per 100g.
`protein_basis`	Protein basis.
`vnd_per_100g_protein`	Vnd per 100g protein.
`main_protein_ingredient`	Main protein ingredient.
`manufacturer_named`	Manufacturer named.
`availability_2026_09_25`	Availability 2026 09 25.
`source_ids`	Semicolon-separated source IDs.
`evidence_label`	VN-direct, VN-adjacent or general.
`confidence`	High, Medium or Low.
`demand_evidence_type`	stated, revealed, tested or inferred (demand evidence type).
`notes`	Notes, caveats and our calculations.

Filter rows

record_id	retailer	programme_or_sku	record_type	category	pack_size_g	price_vnd	vnd_per_kg	protein_g_per_100g	protein_basis	vnd_per_100g_protein	main_protein_ingredient	manufacturer_named	availability_2026_09_25	source_ids	evidence_label	confidence	demand_evidence_type	notes