Chapter 4 · Part I
4. The alternative-protein economy today
Vietnam's real non-animal protein economy is incumbent: soy milk, tofu and industrial đồ chay made by meat and frozen-food processors. Most of it is low in protein, and every locally made high-protein product runs on imported textured soy or wheat gluten, mostly from China. Modern plant-based brands are nearly absent. The most advanced alternative-protein market is feed, where insect meal is already sold and Chinese microbial protein is already imported.
On this page
- 4.1 The incumbent non-animal protein economy
- 4.2 What the shelf is made of: the September 2026 retail audit
- 4.3 Modern plant-based meat: nearly absent
- 4.4 Fermentation, algae, duckweed and cultivated meat: almost nothing yet
- 4.5 Feed: the most advanced alternative-protein market in Vietnam
- 4.6 The support ecosystem is thin
- 4.7 Reading the market
In one paragraph. Vietnam already eats and makes a great deal of non-animal protein, but almost none of it comes from the technologies the global alternative-protein sector talks about. The real economy is soy milk (one firm holds about 80% of it), tofu, and industrial đồ chay (traditional vegetarian food) made by meat and frozen-food processors on the same lines as meat. Our September 2026 audit of 186 products in 11 stores found that most "alt-protein" shelf products are low in protein, and that every locally made product with 10 g or more of protein per 100 g runs on imported textured soy, soy concentrate or wheat gluten, mostly from China. Modern plant-based meat brands are nearly absent. The most advanced alternative-protein market in Vietnam is animal feed, where a Vietnamese-built insect-meal plant sells to a major seafood exporter and Chinese microbial protein is already imported.
4.1 The incumbent non-animal protein economy
| Segment | Scale and leaders | Main protein input | Sources |
|---|---|---|---|
| Soy milk | Vinasoy (Quang Ngai Sugar): more than VND 4,100 billion of soy-milk revenue in 2024, about 80% market share; 390 million L/yr capacity (2022) | Whole soybeans (imported) | 1,2 |
| Tofu and tofu skin | Mostly artisanal; a few industrial makers (ToFu House, 150 to 500 t/month); craft villages for tàu hũ ky | Soybeans (mostly imported) | 3,4 |
| Industrial đồ chay | Meat and frozen-food processors (Vissan, CJ Foods Vietnam with Cau Tre and bibigo, SG Food, Cholimex), specialists (An Nhien, Au Lac, Thoai An, LC Foods), retailer private labels | Mung bean, vegetables and starch; or imported TVP, soy concentrate and wheat gluten | 5,6,7 |
| Plant milks and yoghurts | Vinamilk (12 plant-milk products, several blended with cow's milk), TH true NUT (contains fresh milk), Nutifood, Vinasoy's Veyo; imports such as 137 Degrees (Thailand) and Oatside | Imported soybeans, oats, nuts; imported pea protein in high-protein lines | 8,9,7 |
| Microalgae | Small spirulina producers selling health supplements | Spirulina | 10,11 |
This incumbent economy operates under existing food law without difficulty (Rules). It is also the natural first customer for any new protein ingredient made in Vietnam.
4.2 What the shelf is made of: the September 2026 retail audit
AltProtein Vietnam logged 186 products (SKUs) in 11 modern and premium stores in Nha Trang (6 September 2026) and Ho Chi Minh City (16 and 20 September 2026), with ingredient lists for 120 and protein values for 78 7. It is a convenience sample, not a market survey: no wet markets, dedicated chay shops, online-only brands or food service. Full method and tables are in D. Retail formulation audit.
Most of the shelf is not a protein product. The two largest groups are plant milks (27% of SKUs) and filled wrappers such as spring rolls, dumplings and buns (25%). Across 43 unique ready-to-eat or ready-to-cook foods with a label value, median protein is 4.7 g per 100 g; 53% have under 5 g and only 16% reach 10 g 7 .
Two tiers, little in between.
- Tier 1: starch-and-vegetable filled wrappers with mung bean filling, 1.5 to 5.7 g protein per 100 g (median 4.0 g). CJ's current há cảo chay and chả giò rế chay labels list no soy protein at all; mung bean is the only protein ingredient 12,7 .
- Tier 2: gluten- or TVP-based analogues at 12 to 25 g per 100 g hydrated (median 19 g), and dried TVP or gluten slices at 53 to 67 g as sold 7 .
Most products on the "alternative protein" shelf are low in protein
Median label protein, g per 100 g, by product archetype (186 SKUs, 11 stores, September 2026)
Source: 7
Show dataHide data
| Archetype | Products with a protein value | Median (g per 100 g) | Lowest (g) | Highest (g) | SKUs | Median VND per 100 g of protein |
|---|---|---|---|---|---|---|
| dry TVP/gluten slices and chunks (53 to 67 g as sold) | 5 | 64 | 53.3 | 66.7 | 8 | 64,583.5 |
| protein powder (41 to 58 g) | 4 | 47 | 41.2 | 58.3 | 4 | 359,537 |
| hydrated TVP/gluten analog (12 to 25 g) | 5 | 19 | 12 | 25.1 | 10 | 111,584.5 |
| imported premium SPC/SPI analog (15 to 16 g) | 2 | 15.5 | 15 | 16 | 2 | 581,976 |
| legume patty or spread (chickpea, 9 g) | 2 | 9 | 9 | 9 | 3 | 447,811.5 |
| canned soy luncheon/stew (4.5 to 9 g) | 2 | 6.79 | 4.5 | 9.08 | 9 | 321,103 |
| wheat-dough bun / wheat-wrapper dimsum (5 to 7 g, wheat-led) | 5 | 5.74 | 5 | 6.3 | 11 | 262,500 |
| pea-protein-fortified plant milk (5 g) | 2 | 5 | 5 | 5 | 2 | 174,305.5 |
| tofu (3.8 to 9.3 g) | 5 | 4.98 | 3.8 | 9.3 | 8 | 66,265 |
| rice-based ready meal (about 4 g) | 1 | 4.2 | 4.2 | 4.2 | 3 | 383,333 |
| starch-and-vegetable filled wrapper (<5 g) | 14 | 3.95 | 1.53 | 5.7 | 38 | 368,548 |
| gel/emulsion seafood analog (about 3 g) | 2 | 3.015 | 3 | 3.03 | 4 | 288,449 |
| cultured/set nut, coconut or pea-oat product | 5 | 2.93 | 1.6 | 9.7 | 14 | 572,862 |
| soy beverage (1.3 to 2.5 g) | 6 | 2.25 | 1.3 | 2.5 | 14 | 91,667 |
| cereal/nut beverage (<1.5 g) | 6 | 1.05 | 0.7 | 1.1 | 32 | 890,909 |
High protein means imported protein. All 10 locally made products with 10 g or more protein per 100 g use soy protein, TVP, soy concentrate or wheat gluten. Local foods whose main protein is domestic (mung bean, rice, vegetables) top out at 4.6 g 7 . Of the 170 SKUs whose main protein ingredient could be identified, 77% rely on an imported protein ingredient and a further 11% partly do (soybeans count as imported, since about 98% are) 7,13 .
China supplies most of the concentrated ingredients. China reported exporting to Vietnam in 2023 about 7,957 t of protein concentrates and textured protein (HS 2106.10), 10,028 t of protein substances including soy isolate (HS 3504) and 10,338 t of wheat gluten, at about USD 1.6 to 1.7 per kg 14,15,16 . Vietnam-reported quantities for these codes are estimated by the database and should not be used; values are more reliable (for example USD 31.1 million of wheat gluten imported in 2023) 17 . These codes also supply meat processors (for sausages and giò chả), so they are not a measure of the alternative-protein market.
No domestic TVP. We found no commercial TVP extrusion in Vietnam, and the country's soybean crushing is feed-grade only (Industrial base) 18,19,20 .
Price per gram of protein. Protein is cheapest in the least processed formats: tofu (median about VND 66,000 per 100 g of protein) and dried TVP slices (median about VND 65,000), then hydrated gluten or TVP analogues (median about VND 112,000). Filled wrappers cost a median of about VND 369,000 per 100 g of protein. The only imported "modern" analogues on shelf (an Italian soy burger and sausage) cost VND 542,000 to 622,000 per 100 g of protein, about five times local gluten or TVP analogues 7 . For comparison, eggs and chicken breast retail at about VND 34,000 to 46,000 per 100 g of protein 21,22 .
Chay versus meat. In the one high-confidence same-brand pair, Vissan's chả giò rế chay cost 38% less per 100 g than Vissan's meat version 7 . Other pairs rest on low-confidence price reads. Because most chay wrappers hold 3 to 5 g of protein, a cheaper pack is not cheaper protein. The audit did not capture protein values for the meat equivalents, so price per gram of protein cannot yet be compared.
Other supply-side observations.
- "Chay" is not the same as vegan: five SKU rows contain or may contain egg or dairy 7 .
- Korean-owned CJ Foods Vietnam accounts for 20 of 186 rows; imported finished products are concentrated in premium stores, while mass retailers carry almost only Vietnamese-made products 7 .
- No label showed high-moisture extrusion, mycoprotein, precision-fermented or cultivated ingredients. Fermentation appears only in plant yoghurts and cultured cashew cheeses 7 .
What this means for supply. The largest concrete gap visible on Vietnamese shelves is a domestic protein ingredient: textured soy or soy-gluten granules and slices, and a protein that can lift the 4 g-protein wrapper category. The natural first customers are named in Plays and D. Retail formulation audit.
4.3 Modern plant-based meat: nearly absent
- The Mintel launch database, as reported by GFI APAC, logged no plant-based meat launches in Vietnam from 2022 to the second quarter of 2023 24 .
- GFI's global company database lists only two Vietnamese companies, both plant-based, founded in 2019 and 2023 25 .
- Imported brands arrived through restaurants and gourmet shops, not mass retail: Beyond Burger at BiaCraft in Ho Chi Minh City in August 2019; OmniFoods on a Starbucks Vietnam menu in summer 2023; Next Meats, Heura and others through gourmet importers 26,27,28 . No brand announced a formal national entry, so there were no formal exits either.
- The only products labelled "Plant Based" in mass retail were Chinese canned soy luncheon meats, at about three times the price per 100 g of Vissan's Vietnamese canned chay beef 7,29 .
- Domestic startups are few and small: Emmay (Ho Chi Minh City, mushroom and mycelium products, about 1.5 to 2 t a month in 2023), Kashew (cultured cashew cheese, 2020), Ong Tempeh, and a handful of others with no confirmed current scale 30,31,32,33 .
- Published market-size figures for Vietnamese plant-based meat ("about VND 1,000 billion", "USD 500 million within several years") give no traceable method and should not be used 34,35,36 .
4.4 Fermentation, algae, duckweed and cultivated meat: almost nothing yet
- Fermentation for food. We found no Vietnamese company making koji protein, mycoprotein or precision-fermented ingredients. Tempeh (Ong Tempeh, which also sells Rhizopus starter) is the only commercially made fungal-fermented protein food we could verify 33 .
- Microalgae and duckweed. Spirulina is small and sold as a supplement; one source claims more than 70% of spirulina products sold in Vietnam are imported 10 . No commercial duckweed producer was found 37 .
- Cultivated meat and seafood. Vietnam has no cultivated-meat company or facility. The links are corporate and outward:
- Vinh Hoan (the pangasius exporter) took minority stakes in Avant Meats and in Shiok Meats' 2021 round 38,39 .
- Minh Phu (shrimp) signed a memorandum with Shiok Meats in July 2022 for a joint R&D centre in Vietnam; we found no sign it went further, and Shiok's assets were absorbed by UMAMI Bioworks in 2024, whose partner list names no Vietnamese firm 40,41,42,43 .
- VinaCapital Ventures invested in Korea's INNOHAS (plant-based meat) in July 2024 to help it enter Vietnam; INNOHAS shows no Vietnam activity two years later 44,45 .
4.5 Feed: the most advanced alternative-protein market in Vietnam
| Actor | What | Scale and status | Sources |
|---|---|---|---|
| Entobel (Singapore holding; plants in Vietnam) | Black soldier fly larvae meal (H-Meal, at least 53% crude protein), oil, frass | 1,000 t/yr in Dong Nai (2019); 10,000 t/yr in Ho Chi Minh City (former Ba Ria-Vung Tau), opened 23 November 2023; Heineken Vietnam by-products as feedstock; more than 200 staff. Output not disclosed. | 46,47,48,49,50 |
| Vinh Hoan offtake | At least 15,000 t of Entobel insect protein over 2025 to 2027 (about 5,000 t a year) | Signed February 2024 | 51 |
| Skretting Vietnam (Nutreco) | Commercial shrimp feed containing Entobel insect meal, described as the first in Vietnam | From November 2025; inclusion and volume not disclosed | 52 |
| Cricket One | Cricket farming and processing, Dong Nai (former Binh Phuoc) | 1,000 t/yr processing capacity claimed (2023); last evidence of activity October 2024 | 53,54 |
| Chinese microbial protein (imported by CK Vietnam / V-Group) | Bacterial biomass from glutamic-acid (MSG) fermentation, at least 70% crude protein, sold as "Mycoprotein" | For pig, poultry, fish and shrimp feed; price not published | 55,56 |
| Western single-cell protein (FeedKind, Unibio) | Methanotroph bacterial protein | Not found in Vietnam; covered in Vietnamese media as a global trend | 57,58 |
| Functional yeast products | Yeast derivatives trialled in shrimp | Trials at ShrimpVet (Ho Chi Minh City) | 59 |
Two lessons stand out. First, a Vietnamese novel-protein-into-feed business already exists, built with local private equity, development finance and a seafood exporter's offtake (see Capital). Every new feed protein will be benchmarked against it. Second, the import counterfactual is already here: Chinese microbial protein, a by-product of amino-acid fermentation, is sold into Vietnamese feed today. A Vietnamese single-cell protein would compete with it, not only with fishmeal.
4.6 The support ecosystem is thin
GFI APAC includes Vietnam in regional consumer surveys but has no Vietnam-specific programme 60,61 . GFI's database lists no Vietnamese research actors 25 . The support we found for founders was generic (for example, women-entrepreneur programmes that backed Emmay) 31,62 . We did not verify the activity of NGOs, vegetarian associations or plant-based events in Vietnam; this is a gap, not a finding of absence (see Unknowns).
Alternative protein in and around Vietnam: a timeline
Company, capital, rule and regional events
Evidence:
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| Date | Category | Event | Actors or instrument | Significance or relevance |
|---|---|---|---|---|
| 1976 | Microalgae | Site at Vinh Hao (Tuy Phong, former Binh Thuan) chosen for spirulina culture; technology transferred 1979 | Prof. Nguyen Huu Thuoc; Institute of Biology; Vinh Hao | Oldest continuous non-animal protein biomass production in VN |
| 1999 | Traditional chay industrial | CJ Group enters Vietnam food market | CJ Foods Vietnam | Korean owner of Cau Tre and bibigo chay lines |
| 2005 | Traditional chay industrial | Thoai An founded (Tan Tao IP, HCMC); later a chay seafood-analogue specialist | Thoai An | Example of SME industrial do chay |
| 2008 | Microalgae | Spirulina Vinh Hao JSC established | Spirulina Vinh Hao JSC | Corporatisation of VN's pioneer spirulina site |
| 2013-05 | Plant-based dairy | Vinasoy Bac Ninh plant phase 1 (90 m L/yr) completed | Vinasoy (QNS) | Scale-up of soy milk in north VN |
| 2013 | Microalgae | Vinh Hao spirulina output reported at nearly 17 t/yr | Spirulina Vinh Hao JSC | Only published output figure for the largest VN spirulina site; now 13 years old |
| 2014 | Traditional chay industrial | An Nhien Foods (Pham Gia Phat) founded, HCMC; Dai Viet spirulina project launched | An Nhien Foods; Dai Viet Spirulina | |
| 2014-12 | Plant-based dairy | Vinasoy soy milk market share reported at 82.7% | Vinasoy | Dominance of one firm in the largest plant-protein food category |
| 2015-08 | Plant-based dairy | Vinasoy Bac Ninh phase 2 completed; combined 180 m L/yr; over VND 1,280 bn invested | Vinasoy (QNS) | Largest documented plant-protein food capex in VN |
| c.2016 | Insect (benchmark) | Cricket One founded (Binh Phuoc, now Dong Nai) | Cricket One | First VN insect-protein exporter |
| 2016 | Plant-based meat | Yukino Foods claims to be first plant-based meat brand in VN | Yukino Foods | Earliest claimed modern plant-based brand |
| 2017 | Mushroom/mycelium | Emmay formalised as a company (HCMC); VAST transfers spirulina technology to VN Vastcom (Nghe An) | Emmay; VN Vastcom; VAST | First mycelium-based VN brand; public-to-private algae tech transfer |
| 2018-03-17 | Plant-based dairy | TH launches TH true NUT nut milks (with fresh cow milk and dates) | TH Group | Premium hybrid nut-milk category opened |
| 2018 | Plant-based meat | Cay De Food begins VMEAT plant-based meat R&D (VND 3 bn over 2 years) | Cay De Food (VMEAT) | Early domestic modern plant-based venture |
| 2019-06 | Plant-based meat | OmniPork Asian expansion roadmap (SG, TW, TH, CN) excludes Vietnam; ASF in VN cited as opportunity | OmniFoods (Green Monday) | VN not a priority market for regional brands |
| 2019 | Insect (benchmark) | Entobel's first VN plant (Dong Nai, 1,000 t/yr insect meal) operational | Entobel | First industrial insect-protein plant in VN |
| 2019 | Microalgae | Dai Viet spirulina main facility completed (Lang Son, Thanh Hoa; 50,000 m2 claimed) | Dai Viet Spirulina | Largest claimed spirulina area in VN |
| 2019-08-17 | Plant-based meat | BiaCraft introduces Beyond Burger in 3 HCMC venues, claiming first in VN | BiaCraft; Beyond Meat | First documented modern imported plant-based meat in VN HoReCa |
| 2020 | Plant-based dairy | Kashew Cheese founded (HCMC); Is It Meat? founded; Bien Phuong enters plant-based seafood (mid-2020) | Kashew; Is It Meat?; Bien Phuong | COVID-era wave of micro-startups |
| 2020-11-23 | Insect (benchmark) | Cricket One raises 7-figure USD pre-Series A (lead Corecam Capital) and launches cricket patties | Cricket One; Corecam Capital; Masik Enterprises | First disclosed VC round in VN alt protein |
| 2020-12-25 | Ingredient supplier | Xuan Hong (Tay Ninh) cassava starch plant (100 t/day) caught bypassing wastewater treatment | Xuan Hong Food Processing | Corrects prior lead that listed Xuan Hong as a chay maker |
| 2021-01-25 | Cultivated | Vinh Hoan acquires Vinh Technology Pte Ltd, holder of a minority stake in Avant (cultivated fish) | Vinh Hoan; Avant | First VN corporate investment in cultivated seafood |
| 2021 (reported 2021-08-18) | Cultivated | Vinh Hoan joins Shiok Meats Series B (about USD 18 m round) with CJ CheilJedang and others | Vinh Hoan; Shiok Meats | VN seafood exporter as strategic investor in cultivated shrimp |
| 2022-06/07 | Plant-based meat | Press estimates VN plant-based meat market at about VND 1,000 bn | (press, unnamed source) | Only VN market-size figure found; basis unknown |
| 2022 | Insect (benchmark) | Entobel Series B: Mekong Capital USD 25 m, Dragon Capital USD 5 m | Entobel; Mekong Capital; Dragon Capital | Largest alt-protein financing in VN to date |
| 2022-07-27 | Cultivated | Shiok Meats and Minh Phu sign MOU for joint cultivated-shrimp R&D centre and feasibility of a VN plant | Shiok Meats; Minh Phu | Only cultivated facility ever proposed for VN |
| 2022-11/12 | Plant-based dairy | Oatside launches in HCMC at coffee events (20,000 samples) | Oatside | Regional oat-milk entrant; made in Indonesia |
| 2023-02-23 | Insect (benchmark) | IFC board approves USD 2.5 m for Entobel 10,000 t/yr plant (project cost USD 32.5 m) | IFC; Entobel | DFI validation of insect feed protein in VN |
| 2023 (summer) | Plant-based meat | OmniFoods runs plant-based menu items at Starbucks Vietnam | OmniFoods; Starbucks Vietnam | Largest documented modern plant-based meat exposure in VN |
| 2023-07 | Microalgae | VN Vastcom reports about 2 ha spirulina, about 5 t dry/yr; >70% of spirulina products in VN said to be imported | VN Vastcom | Scale reference for domestic microalgae |
| 2023 (Q3) | Mushroom/mycelium | Emmay starts exports (UK, Australia, India, Netherlands) after ADB #SheExports accelerator | Emmay; ADB; We-Fi; WISE | First VN mycelium-food exports (claimed) |
| 2023-10-02 | Insect (benchmark) | Cricket One closes 7-figure USD Series A (Robert Alexander Stone, Cub Capital) and opens 1,000 t/yr processing plant (target 10,000 t in 5 yrs) | Cricket One | Largest cricket processing facility claimed in Asia |
| 2023-10 | Other | GFI APAC state-of-industry report: Mintel GNPD logged no plant-based meat launches in Vietnam (2022 to Q2 2023) | GFI APAC | Independent signal that modern branded plant-based meat is near-absent in VN retail |
| 2023-11-23 | Insect (benchmark) | Entobel opens 10,000 t/yr BSF plant (Vung Tau, now HCMC) using HEINEKEN Vietnam by-products; 150 jobs | Entobel; HEINEKEN Vietnam | Largest alternative-protein production asset in VN |
| 2023-12-20 | Feed SCP/yeast | VN aquaculture magazine reports single-cell protein as an emerging aquafeed ingredient; no VN supplier named | Tap chi Thuy san Viet Nam | SCP enters VN feed-trade discourse |
| 2024-02-23 | Insect (benchmark) | Vinh Hoan agrees to buy at least 15,000 t insect protein from Entobel over 2025-2027 | Vinh Hoan; Entobel | Offtake proves VN feed buyers will contract novel protein |
| 2024-03-01 | Plant-based meat | Press cites VN plant-based market projection of USD 500 m 'within several years' (source unnamed) | (press) | Illustrates unreliable market-size claims |
| 2024-03-12 | Cultivated | UMAMI Bioworks acquires Shiok Meats' assets (stock deal) | UMAMI Bioworks; Shiok Meats | Minh Phu MOU counterparty ceases to exist as independent firm |
| 2024-07-02 | Plant-based meat | VinaCapital Ventures invests in Korean plant-based startup INNOHAS, which plans VN and SE Asia products | VinaCapital Ventures; INNOHAS | Only VN VC alt-protein deal found |
| 2024-10-24 | Insect (benchmark) | Cricket One reports about 150 t live crickets/month, 4 farms + about 20 satellite farms | Cricket One | Last evidence of activity found |
| 2025-02-27 | Plant-based dairy | Vinasoy 2024 soy milk revenue > VND 4,100 bn, about 80% share; VN imported 2.2 Mt soybeans in 2024 | Vinasoy; QNS | Scale of largest plant-protein food business |
| 2025-03-01 | Rules in force (Vietnam) | New Government structure: 14 ministries and 3 ministerial-level agencies; MAE, merged MOST, merged MOF operate | Resolution 176/2025/QH15 (18 Feb 2025); Decrees 29, 35, 40, 42, 55/2025 | Changes which agency owns feed, food safety, biotech, standards and tax incentives |
| 2025-04-15 | Rules in force (Vietnam) | Revised Power Development Plan 8 approved: non-hydro renewables 28-36% of generation by 2030, 74-75% by 2050; nuclear 4.0-6.4 GW in 2030-2035 | Decision 768/QD-TTg | Grid carbon intensity and power price path for fermentation and drying loads |
| 2025-05-12 | Feed SCP/yeast | VN aquaculture magazine features Unibio Uniprotein (methane SCP); no VN supply or trial | Unibio | Western SCP still marketing-stage in VN |
| 2025-06-12 | Rules in force (Vietnam) | National Assembly adopts provincial merger resolution; district level to end 1 Jul 2025 (Party Resolution 60-NQ/TW, 12 Apr 2025) | Resolution 202/2025/QH15 | Legal basis for 34-unit map |
| 2025-07-01 | Other | Provincial merger (63 to 34) changes locations of many actors (e.g. Ba Ria-Vung Tau and Binh Duong into HCMC; Binh Phuoc into Dong Nai; Long An into Tay Ninh; Binh Thuan into Lam Dong) | Government of Vietnam | Location naming in all directories |
| 2025-10-01 | Rules in force (Vietnam) | Law on Science, Technology and Innovation takes effect (controlled testing sandbox Arts 21-23; research risk acceptance) | Law 93/2025/QH15 (27 Jun 2025) | Only general legal basis found for a supervised novel-food pilot |
| 2025-10-01 | Rules in force (Vietnam) | New Corporate Income Tax Law takes effect (applies to 2025 tax period); 10% for 15 years for high-tech and S&T firms | Law 67/2025/QH15 (14 Jun 2025); Decree 320/2025/ND-CP | Tax incentive for fermentation plants that obtain high-tech status |
| 2026-01-01 | Rules in force (Vietnam) | Circular on biofuel blending roadmap takes effect | Circular 50/2025/TT-BCT (7 Nov 2025) | Creates structural ethanol demand for cassava |
| 2026-01-01 | Rules in force (Vietnam) | Amended Law on Environmental Protection / Biodiversity provisions (gene-edited organism definition; genetic-resource access permits) take effect | Law 146/2025/QH15 | ABS and biosafety for isolated microbes and gene-edited strains |
| 2026 (Q1) | Plant-based dairy | Vinamilk reports double-digit growth in nut milk | Vinamilk | Plant milk still growing in 2026 |
| 2026-03-30 to 04-04 | Plant-based dairy | Oatside Vietnam 'Chief Milk Officer' fake job campaign draws backlash | Oatside | Shows active marketing spend by foreign plant-milk brand in VN |
| 2026-06-01 | Rules in force (Vietnam) | E10 gasoline mandatory nationwide for gasoline engines; E5 RON92 may continue to 31 Dec 2030 | Circular 50/2025/TT-BCT Art on roadmap | New competing buyer for cassava roots and chips; affects pulp availability and price |
| 2026 (by) | Insect (benchmark) | Entobel has >200 staff, 12x capacity vs 2022, prepares Indonesia expansion | Entobel; Mekong Capital | VN used as base for regional scale-up |
| 2026-07-01 | Rules in force (Vietnam) | New priority high-tech list and strategic technology list take effect (recombinant proteins, synthetic biology, new-generation microbial technology listed) | Decision 23/2026/QD-TTg (15 May 2026); Decision 21/2026/QD-TTg (30 Apr 2026) | Precision fermentation and microbial products can qualify for high-tech incentives |
| 2026-08-27 | Traditional chay industrial | VISSAN launches ha cao chay and hoanh thanh chay (chay dumplings, wontons) | VISSAN | Incumbent meat processor extends chay range |
| 2026-09-06 | Other | AltProtein Vietnam retail audit in Nha Trang: large frozen chay sections; no modern branded meat analogues; Chinese canned 'Plant Based' soy luncheon meat on shelf | AltProtein Vietnam; Lotte Mart; Co.opmart | Primary shelf evidence |
4.7 Reading the market
- The protein gap is inside the existing categories. The biggest near-term supply opportunity in food is not a new category but more, and more local, protein in existing ones: textured protein for specialist chay makers, and cheap protein to lift 4 g wrappers.
- Incumbents are the customers and the co-packers. An Nhien, Au Lac, Thoai An, LC Foods, Cholimex, CJ Foods Vietnam, Vissan and private-label makers already buy imported protein ingredients; Vinamilk and Vinasoy buy imported pea protein and soybeans.
- Feed leads food. Novel protein in feed is already legal, funded and bought in Vietnam. Novel protein in food has no Vietnamese producer to test the rules.
- Price anchors are low. Chay sells at or below meat prices; tofu and dried TVP deliver protein at about 1.5 to 2 times the price of egg and chicken protein. A new ingredient must fit that structure.
For each reader.
- Investors: there is almost no plant-based venture deal flow; the investable scale is in ingredients and feed. A "protein upgrade for đồ chay" thesis sells to incumbents, as suppliers or acquirers.
- Startups: your first customers can be named today; start there, not with a consumer brand.
- Manufacturers: a domestic TVP or soy-gluten supplier would reduce dependence on a single import origin; clearer protein labelling is a competitive opening.
- Researchers: measured (not label) protein and amino-acid data for common chay products are missing and cheap to produce.
- Policy makers and international bodies: a Vietnam company census and a chay nutrition audit are low-cost public goods.
Related: D. Retail formulation audit, E. Directory, Plays.
Sources cited on this page
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- ECO-45 Báo Đầu Tư. Bộ sữa hạt TH true NUT chính thức được bán tại Việt Nam. Mar 2018
- ECO-52 Spirulina Vinh Hao JSC. Giới thiệu tảo xoắn Spirulina Vĩnh Hảo. undated
- ECO-53 Dân Việt / Trang Trại Việt. Sản xuất thành công tảo xoắn Spirulina trên quy mô lớn ở miền Trung. 22 Jul 2023
- FORM-22 CJ Foods Vietnam. Chả giò bánh rế chay đặc biệt
- FORM-09 USDA FAS GAIN. Oilseeds and Products Annual, Vietnam. 2025
- FORM-05 World Bank WITS / UN Comtrade. China Protein concentrates and textured protein subst exports by country, 2023. 2023
- FORM-06 World Bank WITS / UN Comtrade. China exports of HS 350400 by country, 2023. 2023
- FORM-07 World Bank WITS / UN Comtrade. China Wheat gluten exports by country, 2023. 2023
- FORM-03 World Bank WITS / UN Comtrade. Vietnam Wheat gluten imports by country, 2023. 2023
- FORM-10 Dân Trí. TPHCM có tổ hợp ép dầu đậu nành quy mô hàng đầu Đông Nam Á. 10 Dec 2025
- FORM-11 Phụ Gia Việt Mỹ (VMC Group). Top 3 địa chỉ phân phối đạm đậu nành uy tín chính hãng
- FORM-35 Thực phẩm chay Thanh Dũng website
- COST-39 Pork category. Bach Hoa Xanh (online)
- COST-40 Chicken category. Bach Hoa Xanh (online)
- COST-41 Eggs category. Bach Hoa Xanh (online)
- ECO-22 GFI. Country: Vietnam - The alternative protein ecosystem
- VCO-21 GFI. Country: Vietnam - The alternative protein ecosystem
- ECO-15 Jovel Chan. 12 Plant-based alternatives redefining what it means to be meat/dairy-free in Vietnam. 2022
- ECO-16 Vietcetera. BiaCraft Introduces The Beyond Burger To Vietnam. 17 Aug 2019
- ECO-20 vegconomist. What's Been Happening at OmniFoods?. Aug 2023
- ECO-40 AltProtein Vietnam project file. Nha Trang field data: Lotte Mart + Co.opmart. 6 Sep 2026
- ECO-12 Asian Agribiz. Viet startup pioneers plant-based products with fewer additives. 16 Feb 2024
- ECO-13 Women Entrepreneurs Finance Initiative. Pioneering Sustainable Agri-Tech and Plant-Based Proteins from Vietnam
- ECO-49 Kashew Cheese. The Kashew Story
- ECO-51 Ong Tempeh homepage
- ECO-17 Nhịp Cầu Đầu Tư. Thịt thực vật thị trường tỉ USD. 15 Jul 2022
- ECO-18 Nhịp Cầu Đầu Tư. Thị trường thịt thực vật: Tiềm năng ra sao?. 1 Mar 2024
- ECO-19 Doanh Nhân Trẻ Việt Nam. Thịt thực vật - xu hướng tiêu dùng của tương lai. 7 Jun 2022
- ECO-57 VietnamPlus. Bèo tấm - 'Siêu thực phẩm' tiềm năng của tương lai. 2025
- ECO-58 AgFunderNews. Vietnam's biggest fish exporter launches venture unit, invests in cultured seafood startup Avant. 26 Jan 2021
- ECO-59 Vinh Hoan Corp. Press release: Cultivated fish biotechnology company announces strategic investment. 25 Jan 2021
- ECO-60 Nhịp Cầu Đầu Tư. Việt Nam tham gia chuỗi cung ứng thực phẩm nhân tạo. 18 Aug 2021
- ECO-61 The Investor. 'Shrimp king' Minh Phu, Shiok Meats to develop R&D facility in Vietnam. 28 Jul 2022
- VCO-22 The Investor. 'Shrimp king' Minh Phu, Shiok Meats to develop R&D facility in Vietnam. 28 Jul 2022
- VCO-23 UMAMI Bioworks. UMAMI Bioworks, home page
- ECO-65 Asia Food Beverages. Vietnamese VC fund invests in Korea's promising plant-based meat alternative startup. 2 Jul 2024
- VCO-31 INNOHAS Co. Ltd. INNOHAS home page
- ECO-01 Entobel. Entobel Sets Industry Record with the Opening of the Largest Insect Protein Production Plant in Asia. 23 Nov 2023
- ECO-02 Mekong Capital investment page. Entobel. undated
- ECO-03 Early Warning System database. CnC-Entobel (IFC-46903). 23 Feb 2023
- ECO-06 Hatchery International. Entobel opens Asia's largest insect protein plant in Vietnam. 2023
- VCO-18 Entobel. Entobel is now a certified B Corp. 5 Feb 2025
- ECO-05 The Asset. Vinh Hoan strikes insect protein deal with Entobel. 23 Feb 2024
- VCO-28 Skretting Vietnam. Skretting Viet Nam va Entobel hop tac chien luoc nham thuc day san xuat thuc an tom ben vung. 26 Nov 2025
- ECO-09 Foodmap Asia. Startup về dế Cricket One đã khép lại vòng gọi vốn Series A và mở cơ sở chế biến dế lớn nhất châu Á. 2 Oct 2023
- ECO-11 VTV9. Doanh nghiệp đầu tiên xuất khẩu Protein từ dế mèn. 24 Oct 2024
- ECO-69 CK Vietnam Group. Mycoprotein
- FM-12 CK Vietnam Group / V-Group Vietnam. Mycoprotein
- ECO-66 Tạp chí Thủy sản Việt Nam. Đạm đơn bào 'gia nhập' ngành sản xuất thức ăn thủy sản. 20 Dec 2023
- ECO-67 Tạp chí Thủy sản Việt Nam. Protein đơn bào từ khí lên men: Giải pháp dinh dưỡng thủy sản bền vững. 12 May 2025
- ECO-70 Vietnam Fisheries Magazine. Enhance shrimp immunity with yeast additive from Enzym Feed Solutions. undated
- ECO-24 GFI APAC. The State of APAC's Alt Protein Industry in 10 Charts. 2023
- ECO-73 GFI APAC. Entrepreneurship and alternative proteins
- ECO-14 Cherie Blair Foundation for Women. Van Pham's story: pioneering with plant protein. 2022