record_id | Stable row ID. |
rank | Rank. |
segment | Segment. |
current_protein_ingredient_spend | Current protein ingredient spend. |
spend_score_1_to_5 | Spend score 1 to 5. |
switching_likelihood | Switching likelihood. |
switching_score_1_to_5 | Switching score 1 to 5. |
required_price_and_spec | Required price and spec. |
ease_of_first_trial | Ease of first trial. |
ease_score_1_to_5 | Ease score 1 to 5. |
best_fit_novel_or_domestic_ingredient | Best fit novel or domestic ingredient. |
plausible_first_customers | Plausible first customers. |
source_ids | Semicolon-separated source IDs. |
evidence_label | VN-direct, VN-adjacent or general. |
confidence | High, Medium or Low. |
demand_evidence_type | stated, revealed, tested or inferred (v0.3 demand evidence type). |
notes | Notes. |
